Reality Bikes, located at 20 Tri‑County Plaza, Cumming, GA, has been a community staple since 1995, known for its expertise in high-end cycling gear and customer service. The shop carries a wide range of premium bikes—road, mountain, gravel, triathlon, cruiser, and kids’ models—from top brands like Specialized, Giant, Pinarello, Santa Cruz, and more. They offer professional services including Retül bike fitting, precision repairs, suspension servicing, custom builds, e‑bike maintenance, and comprehensive tune-up packages. Reality Bikes also hosts regular demo rides and community group rides (A/B/C pace) around North Georgia, and provides bike rentals, box rentals for travel, and demo equipment. Operating hours are Mon–Fri 10 AM–6 PM and Sat 10 AM–5 PM; the shop focuses on personalized service and a welcoming atmosphere for all cyclists.