Our founder. It’s 1989, and the Land Shark he’s holding is his first custom bike, the first truly new thing he ever bought. He obsessed over literally every single aspect of it: sketched frame diagrams during 10th -grade geometry. Agonized about paint. Called the long-suffering staff at Campagnolo USA on a weekly basis to grill them about arcana like how the grease ports in the C-Record bottom bracket worked.